The problem of the lack of infrastructure and massive investments in this sector, but also the need to move to a sustainable hotel model, with a priority on environmental and social sensitivity, was raised b
Referring to the role of tourism in the Greek economic and social reality, Mr. Karavias said:
“Tourism is the industry that has sustained the country during the crisis, it would be redundant. As is also known, it is now setting consecutive records – with its overall share of GDP at historic highs. Particularly, in recent years , we have observed a qualitative and quantitative improvement in the tourism product which will continue. While in 2009, 4-star and 5-star hotels represented 15% of the total, they now exceed 25%. the first time in our country And Greek brands are developing or planning their expansion beyond the borders.
Main pillar of the economy
As Mr Karavias underlined, tourism is and will remain an essential pillar of our economy.
Referring to the challenges of the modern era, he stressed:
“Today’s challenges are of a different order. We must meet the challenges of success. In 2010, Greece welcomed 15 million visitors. Last year, they reached 33 million. This year, we we expect another record year Managing such a change – knowing that it will be permanent and that we aim to increase the influx further – is not easy. if Greece had many similar ones to show. Are we still seeing the dark side? I see that a public debate is developing around what is called “hypertourism”. to such a problem. Perhaps one or two destinations, in relation to a specific form of tourist arrival. But reducing it to a universal problem is not only inaccurate, but also doomed to failure.
Infrastructure problem
The Eurobank CEO also focused his attention on the infrastructure problem, emphasizing that “we quickly need massive investments in critical infrastructure”, while, as he said, “fortunately there are resources of the Recovery Fund and other European funds, if we use them fully. and correct targeting for maximum positive impact.”
He also addressed the issue of the sustainable accommodation model, noting the following:
“Some aspects need to be regulated and we need to accelerate the many important steps that have already been taken, mainly on your own initiative, for the transition to a sustainable hospitality model, with a priority on environmental and social sensitivity. Significant investments will be necessary.”
In conclusion, he emphasized the following:
“We are here, always a strategic partner of SETE and Greek tourism, to support them with financing expertise and funds. Through national infrastructure planning, your private initiatives and our own contribution, tourism Greece can welcome more visitors, offer them an even better travel experience and support sustainable, long-term prosperity in Greece – no need for misery, we must support the pioneers of the transition to the tourism product of the future, which we can identify with Greece.”