Corfu, Euboea and Crete are expected to be the next stops for Brown Hotels as they are set to announce the takeover. management of new hotels in these areas until next fall.
Brown Hotels: Partnership with Hilton
The Israeli-owned company continues its expansion in the management of hotel units in our country, while at the same time the investors and shareholders associated with Brown Hotels focus on the use of the properties they have acquired, some of which are used as hotels.
Hotels in Brown
This means that some of the properties acquired and operated as hotels under Brown Hotels have already been transferred to new owners or may be in the future. As the group’s managers explain, the management company is independent of the companies which acquire ownership of the hotel units. However, Brown Hotels shareholders are also shareholders in real estate-focused investment companies.
Η Isrotel
These are two distinct activities, a fact which was also seen in the case of the former La Mirage Hotel, in Omonia, which opened after a radical renovation on April 1, 2022, by Brown Hotels under the Lighthouse name.
However, a few months ago, investors associated with Brown Hotels transferred the lease of the hotel to the other Israeli-owned company recently entered our country, Isrotel, which renamed it Skylark and now operates under the brand Aluma Hotels & Resorts. Brown Hotels has transferred to Isrotel another hotel in Athens, “Brown Spices”, located on Evripidou Street, which will soon operate under the name “ANISE”, as isrotel indicates on its website.
If Isrotel did not have a management company, it cannot be ruled out that Brown Hotels would have maintained management of the hotel, reports ot.gr.
Hotels
Furthermore, investors associated with Brown Hotels sometimes seem to change plans, as was the case with the much-discussed investment in Thessaloniki in the preserved ancient hotel “Vienna”, at 2-4 Egnatia Street, in the center of Thessaloniki, where there was a five-star unit had to be created. After the bureaucratic obstacles they encountered, they decided to operate them in another way and not as a hotel.
Regardless, Borwn Hotels, according to its executives, continues to expand in hotel management and aims to build a portfolio of 24 hotels by the end of 2025 with the destination of Thessaloniki entering its portfolio in 2025.
Partnerships
At the same time, it seeks cooperation with large hotel chains, as happened with Hilton, with whom it cooperates in Isla Brown Corinthia Resort & Spa, Curio Collection by Hilton and Isla Brown Chania Resort, Curio Collection by Hilton .
Brown currently has about 4,000 rooms and 2,000 employees in our country, Leon Avigad, founder and co-owner of Brown Hotels, said recently. The Israeli company began its activity in Greece in 2019 with the opening of the Brown Acropol in Omonia and since then it has been betting on increasing investments in the center of Athens, which it has done by revitalizing the area wider of Omonia. Then it developed dynamically outside Athens and in seaside resorts.
The experience”
Brown was one of the companies that invested in Greece at a time and in degraded areas, such as e.g. Omonia. However, the experiment seems to have been successful and Brown Hotels today operates 10 hotels in our country, according to its website, including four in Athens, four resorts near Athens (one in Corinth, two in Euboea and one in Loutraki) and two hotels in the Greek islands, one in Crete and one in Corfu.