Sometimes all it takes is a little imagination to boost the visibility of a real estate ad. A helping hand that is all the more appreciated in these times when sales are taking longer and are more difficult. Marc Louis, real estate agent for the Safti network in the heart of Black Perigord is struggling to market a 19th century farmhouse of just under 80 m² of living space. It was while showing the property very recently that he came across the famous cave. “A hiker had set up his hammock, probably to spend the night there, he remembers. This amused my client who said that it would make an unusual Airbnb accommodation.”
This is when the one who describes himself in his profile as having 15 years of experience in visual communication, thinks about the shock of the photos by diverting this image.It was necessary to highlight this place differently, to tell another story” he explains. Without further ado, he publishes his revised ad on Facebook (see below): “FOR SALE authentic Périgourdine cave, ideal for seasonal rental, panoramic view, quiet, no neighbors on 1 ha of mushroom forest, 155,000 euros, agency fees included.” And for those who read the advert to the end, the bonus gift: “Free, an 80m² farmhouse to renovate/restore according to your tastes.”
To Portugal
That was all it took to make the phone ring, forcing the real estate agent to schedule 7-8 visits in a short time, near the town of Cadouin. It is also true that the price was revised downwards, which was essential for a property requiring serious insulation work. This pleasant 4-room farmhouse with two bedrooms and nearly 9000 m² of land, “a real opportunity for lovers of authenticity and tranquility”, according to the original official announcement published on Le Figaro immobilier has generated interest until Portugal.